What's so different about church websites?
The biggest mistake made by many website builders is assuming websites are "cookie-cutter" in format with small variations in content for the particular industry the website is representing.
While this assumption is true for many "business" websites, churches require a completely different approach. As the founders of B&F, Shaun and Kevin learned this the hard way. Prior to opening B&F, the church where they participate, paid a website building agency to create its website. It was, in fact, a very well done website, and represented the church very well. The bad news? It spoke to those INSIDE the church, but had little value to those they were trying to reach. The truth is, people do NOT go looking for a church. The church must go looking for THEM. People look for a place that will accept them as family. A place that offers value to their daily lives. A place that will meet them where they are in their faith journey, beginning, middle, or end. A place that offers answers to daily issues. A place that offers a message of hope in an ever changing and crazy world. This means your website should focus on those you serve, not on the servants. Business websites must focus on themselves, while church websites must focus on others. B&F understands this difference and will use that knowledge to build a website for your church that helps you to connect with those you are trying to reach. For many, your website is the first contact they will have with your church. If it doesn't make them feel welcome, there is no point to having it. |